Cover photo by Adam Jang on Unsplash

Conner: This week we’ve got something special for you. As you know, each Monday I write about what’s happening in digital & social and what you should (or shouldn’t) be paying attention to. This time around I thought: Why not give you guys access to one of the amazing people who I get to work with everyday? So this week’s post is brought to you by Shraddha Sekhon, AKA our Toronto office, AKA our social ad buyer and the person who keeps a lot of our client accounts running smoothly.

Shraddha spends nearly every day deep in Facebook’s Ad Manager creating and updating campaigns for brands all over North America, so whenever the platform shifts, no one feels it more than her. This week the shift was significant, and positive, and she dug into why it matters to all of us.

Shraddha: For social media marketers everywhere, something very exciting happened this month (for the rest of the world, not so much): Facebook finally updated Ads Manager to now include Power Editor’s most popular features, such as ability to create campaign shells, easy editing, and creating multiple drafts for a later publishing time.

If you haven’t fully explored this update yet, here are the Cole’s notes straight from the source:

About The Updated Ads Manager

Editing Ads In Updated Ads Manager

I have been getting used to the update for a few weeks now, and I have to say that all the little changes add up to make a huge difference.

Here are the most notable ways that this Ads Manager update will make your life a little easier:

How has your experience been with the new Ads Manager? Any improvements that I missed? Anything you dislike about the update? And do you see yourself still using Power Editor over the newly improved Ads Manager? I would love to hear from you: shoot us a tweet @JunctionYVR


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