The marketing world is a pile of opportunities for brands with cash to burn, and some of those decisions can leave us scratching our heads sometimes. Super Bowl ads, guys jumping from spaceships and celebrity endorsements cost massive amounts of money. For people who work in digital marketing where everything is quantifiable and measurable we have to wonder just how they’re justifying the bill.

Beyonce is amazing. She’s talented, gorgeous and one of the most inspiring young business-people in music. But how much is it worth to have her endorsing your brand? There really is no way to figure out just what Beyonce will be worth to Pepsi, so we thought that instead of working out the impressions, sentiment and potential conversions that she might cause, let’s just look at what they could have had instead (also known as the Morgan Freeman analysis):

Our vote is for Morgan Freeman.