A Digital from the Inside Out organization is aligned, informed, and equipped, so our services are 100% focused on building that within your team. Rather than executing on creative, we are your ally; working with you to plan where you’re going, how you’re going to get there, and identifying any resources that you’re going to need to get there.
That objectivity means that we can always give you the unbiased truth because our interest is simply in helping you to achieve your business objectives.
For the business that’s seriously committed to digital as an opportunity. The strategy process looks at the business as a whole and asks how digital, as a whole, can push the organization forward. The goal of your strategy is not to make incremental changes, but to dramatically advance the organization into the future.
Recommendations and outcomes will challenge your business and push your people to think differently about what they do. This is an extended, collaborative process that requires buy-in from senior management and a leadership team that wants to challenge conventional beliefs and create the type of digital transformation its organization needs.
Social media without strategy is just pretty things on the internet. Our strategy process breaks down what success looks like for your organization into plain English, and then aligns that success to goals, initiatives and tactics. Key to our process is that we don’t build social media strategies to accomplish social media goals. We build strategies that accomplish big business objectives – the types of outcomes that get celebrated at AGMs.
A plan, including materials and methods that will serve as an ongoing training program inside an organization. Rather than train a single group of staff we work with your leadership to develop a program that can be delivered many times and on demand. Importantly, we also build within the program a plan to update the materials on a regular basis as the subject matter evolves.
Materials will often include: Text-based training manuals, video screencasts, hands-on exercises, and case studies.
A significant opportunity in many organizations is the ability for senior leadership to communicate effectively with digital teams, and therefore think strategically and lead digital change across the company. Our executive education service exists to efficiently train leaders on exactly what they need to know in order to understand, to be strategic, and to lead digital progress.
You have specific skills that you need to be an effective digital team. Executional training exists to allow companies to hire and develop people who are an ideal cultural fit, but may not have individual hard skills that are needed to do the job. Training ranges from single sessions to multi-day or multi-session programs.
Sometimes you need to get everyone in one room and get things done. We lead workshops that align executives and digital teams towards common goals, and build consensus. Sessions range from 2 hours to 2 days and can cover a wide range of topics including digital strategy planning, customer journey mapping and resource allocation. Contact us with your team’s specific needs and we’ll work with you to find a workshop that fits your goals.
Even the highest performers can benefit from feedback and accountability. Our coaching provides regular opportunities to check in, review the past month’s progress, and plan the next month’s activities. Every one of our coaches has hands-on real world experience. We work with your team to remove obstacles, offer advice and focus your digital execution on the goals that you have defined as most important to your business.
Smart strategy and effective training are important factors of success, but the bedrock is great people. We work with you to define roles, post for them and identify your ideal candidates. Over a decade of leading digital strategy we have learned very clearly what are the most valuable attributes of effective team members. We are not commissioned recruiters, so like with all other elements of your digital, we are your ally, helping you to make the most effective decisions for your business.